Public Relations Specialists
O*NET Code: 27-3031.00
Description
Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.
🗺️ Explore Your Career Path
Visualize advancement opportunities, lateral moves, and skill development roadmaps. See interactive career maps showing transition difficulty and salary progression.
💼 Also Known As
Audience CoordinatorBrand AdvocateCommunication SpecialistCommunications AssociateCommunications CoordinatorCommunications SpecialistCommunity Relations CoordinatorConcert PromoterConsumer AdvocateContent Marketing SpecialistContent SpecialistContent StrategistCorporate Communications SpecialistCustomer SpecialistEnvironmental Communications SpecialistEvent PromoterImage ConsultantInformation and Communications SpecialistInformation SpecialistInternal Communications Specialist
⚡ Skills (18)
Active Listening4/100
Speaking4/100
Reading Comprehension4/100
Writing4/100
Social Perceptiveness4/100
Critical Thinking4/100
Coordination4/100
Time Management4/100
Persuasion4/100
Judgment and Decision Making4/100
+ 8 more skills
📚 Knowledge (0)
💪 Abilities (0)
🔧 Technologies & Tools (71)
🔥Adobe Acrobat
Document management software
🔥Adobe After Effects
Video creation and editing software
🔥Adobe Creative Cloud software
Graphics or photo imaging software
🔥Adobe Illustrator
Graphics or photo imaging software
🔥Adobe InDesign
Desktop publishing software
🔥Adobe Photoshop
Graphics or photo imaging software
🔥Apple macOS
Operating system software
🔥Canva
Graphics or photo imaging software
🔥Cascading style sheets CSS
Web platform development software
🔥Cisco Webex
Video conferencing software
🔥Drupal
Web platform development software
🔥Facebook
Web page creation and editing software
🔥Google Analytics
Data mining software
🔥Google Docs
Word processing software
🔥HubSpot software
Sales and marketing software
🔥Hypertext markup language HTML
Web platform development software
🔥JavaScript
Web platform development software
🔥Marketo Marketing Automation
Sales and marketing software
🔥Microsoft Dynamics
Customer relationship management CRM software
🔥Microsoft Excel
Spreadsheet software
🔥Microsoft Office software
Office suite software
🔥Microsoft Outlook
Electronic mail software
🔥Microsoft PowerPoint
Presentation software
🔥Microsoft Project
Project management software
🔥Microsoft SharePoint
Document management software
🔥Microsoft Word
Word processing software
🔥Salesforce software
Customer relationship management CRM software
🔥WordPress
Web page creation and editing software
03M Post-it App
Word processing software
0Adobe Acrobat Reader
Document management software
0Adobe Acrobat Writer
Word processing software
0Adobe ActionScript
Development environment software
0Adobe Dreamweaver
Web page creation and editing software
0Airtable
Data base user interface and query software
0Apple Final Cut Express
Video creation and editing software
0Apple Final Cut Pro
Video creation and editing software
0Apple Keynote
Presentation software
0Apple QuickTime
Video creation and editing software
0Apple iPhoto
Graphics or photo imaging software
0Blackbaud The Raiser's Edge
Customer relationship management CRM software
0Blogging software
Web page creation and editing software
0Cision CisionPoint
Data base user interface and query software
0Customer relationship management CRM software
Customer relationship management CRM software
0Dynamic hypertext markup language DHTML
Web platform development software
0Extensible hypertext markup language XHTML
Web platform development software
0FileMaker Pro
Data base user interface and query software
0Google
Data base user interface and query software
0Google Ads
Sales and marketing software
0Google Drive
Cloud-based data access and sharing software
0Google Slides
Presentation software
0Instagram
Web page creation and editing software
0JamBoard
Graphics or photo imaging software
0LexisNexis
Information retrieval or search software
0LinkedIn
Data base user interface and query software
0LogMeIn GoToWebinar
Network conferencing software
0Mentimeter
Presentation software
0Microsoft Publisher
Desktop publishing software
0Myspace
Web page creation and editing software
0Nearpod
Multi-media educational software
0Oracle Business Intelligence Discoverer
Data base reporting software
0Oracle Eloqua
Customer relationship management CRM software
0ParentSquare
Desktop communications software
0Podcasting software
Web page creation and editing software
0Slido interaction software
Network conferencing software
0SmugMug Flickr
Graphics or photo imaging software
0Social media sites
Web page creation and editing software
0Twitter
Instant messaging software
0Web browser software
Internet browser software
0Website management software
Web page creation and editing software
0Wireshark
Network monitoring software
0YouTube
Video creation and editing software
🔄 Career Transition Paths
Occupations with similar skills and natural career progression opportunities
Chief Executives
Salary: $50,000
Education: Zone 5 - Extensive Prep(↑1 level)
Advertising and Promotions Managers
Salary: $50,000
Education: Zone 4 - High Prep
Marketing Managers
Salary: $50,000
Education: Zone 4 - High Prep
Sales Managers
Salary: $50,000
Education: Zone 4 - High Prep
Public Relations Managers
Salary: $50,000
Education: Zone 4 - High Prep
Fundraising Managers
Salary: $50,000
Education: Zone 4 - High Prep
Agents and Business Managers of Artists, Performers, and Athletes
Salary: $50,000
Education: Zone 4 - High Prep
Management Analysts
Salary: $50,000
Education: Zone 4 - High Prep
Fundraisers
Salary: $50,000
Education: Zone 4 - High Prep
Market Research Analysts and Marketing Specialists
Salary: $50,000
Education: Zone 4 - High Prep
📊 Skills Comparison
Public Relations Specialists → Advertising and Promotions Managers
Transition Difficulty: Easy (85% skill overlap)
✅ Transferable Skills (17)
Skills you already have that transfer to the new role
Active Listening
Current: 4Target: 4
→
Speaking
Current: 4Target: 4
→
Critical Thinking
Current: 4Target: 4
→
Social Perceptiveness
Current: 4Target: 4
→
Reading Comprehension
Current: 4Target: 4
→
Writing
Current: 4Target: 4
→
Judgment and Decision Making
Current: 4Target: 4
→
Coordination
Current: 4Target: 4
→
Complex Problem Solving
Current: 3Target: 4
→
Time Management
Current: 4Target: 4
→
Persuasion
Current: 4Target: 3
→
Active Learning
Current: 3Target: 3
→
Monitoring
Current: 3Target: 3
→
Negotiation
Current: 3Target: 3
→
Service Orientation
Current: 3Target: 3
→