Search Marketing Strategists
O*NET Code: 13-1161.01
Description
Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
🗺️ Explore Your Career Path
Visualize advancement opportunities, lateral moves, and skill development roadmaps. See interactive career maps showing transition difficulty and salary progression.
💼 Also Known As
Customer Experience StrategistDigital MarketerDigital Marketing StrategistDigital Media PlannerDigital StrategistE-commerce StrategistElectronic Commerce Specialist (E-Commerce Specialist)Experience Planning StrategistExperience StrategistHTML Developer (HyperText Markup Language Developer)Interactive Marketing StrategistInteractive Media Marketing SpecialistInteractive Media Marketing StrategistInternet AnalystInternet E-Commerce Specialist (Internet Electronic Commerce Specialist)Internet Marketing SpecialistInternet Marketing StrategistInternet Media PlannerMarketing Communications SpecialistMarketing Consultant
⚡ Skills (18)
Reading Comprehension4/100
Complex Problem Solving4/100
Active Listening4/100
Critical Thinking4/100
Active Learning4/100
Judgment and Decision Making4/100
Speaking4/100
Writing4/100
Monitoring3/100
Systems Analysis3/100
+ 8 more skills
📚 Knowledge (0)
💪 Abilities (0)
🔧 Technologies & Tools (66)
🔥AJAX
Web platform development software
🔥Adobe Photoshop
Graphics or photo imaging software
🔥Cascading style sheets CSS
Web platform development software
🔥Drupal
Web platform development software
🔥Elasticsearch
Data base management system software
🔥Facebook
Web page creation and editing software
🔥Google Analytics
Data mining software
🔥HubSpot software
Sales and marketing software
🔥Hypertext markup language HTML
Web platform development software
🔥JavaScript
Web platform development software
🔥Marketo Marketing Automation
Sales and marketing software
🔥Microsoft ASP.NET
Web platform development software
🔥Microsoft Access
Data base user interface and query software
🔥Microsoft Dynamics
Enterprise resource planning ERP software
🔥Microsoft Excel
Spreadsheet software
🔥Microsoft Office software
Office suite software
🔥Microsoft Outlook
Electronic mail software
🔥Microsoft PowerPoint
Presentation software
🔥Microsoft Project
Project management software
🔥Microsoft SQL Server
Data base user interface and query software
🔥Microsoft Visio
Process mapping and design software
🔥Microsoft Word
Word processing software
🔥MySQL
Data base management system software
🔥Oracle Java
Object or component oriented development software
🔥PHP
Web platform development software
🔥Python
Object or component oriented development software
🔥Structured query language SQL
Data base user interface and query software
🔥Tableau
Business intelligence and data analysis software
🔥WordPress
Web page creation and editing software
0Adobe Analytics
Analytical or scientific software
0Adobe Dreamweaver
Web page creation and editing software
0Ahrefs Site Explorer
Web platform development software
0Apache Solr
Data base management system software
0Atlas Search
Business intelligence and data analysis software
0Bing Ads
Sales and marketing software
0BrightEdge
Business intelligence and data analysis software
0Conductor Searchlight
Business intelligence and data analysis software
0Content management systems CMS
Web page creation and editing software
0Customer information databases
Customer relationship management CRM software
0Email software
Electronic mail software
0Google
Data base user interface and query software
0Google Ads
Sales and marketing software
0Google Search Ads 360
Sales and marketing software
0Google Tag Manager
Sales and marketing software
0Google Webmaster Tools
Web page creation and editing software
0IBM Digital Analytics
Business intelligence and data analysis software
0JamBoard
Graphics or photo imaging software
0Kanoodle
Data base user interface and query software
0LinkedIn
Web page creation and editing software
0Majestic SEO
Web platform development software
0Microsoft Bing
Data base user interface and query software
0Moz search engine optimization SEO software
Web platform development software
0Online databases
Data base user interface and query software
0Open Source Matters Joomla!
Document management software
0Oracle Eloqua
Customer relationship management CRM software
0Oracle JavaServer Pages JSP
Web platform development software
0Pinterest
Information retrieval or search software
0Screaming Frog SEO Spider
Web platform development software
0Searchmetrics Suite
Business intelligence and data analysis software
0Semrush
Web platform development software
0Twitter
Instant messaging software
0Web browser software
Internet browser software
0WhatsApp
Instant messaging software
0Yahoo! Email
Electronic mail software
0YouTube
Video creation and editing software
0seoClarity
Web platform development software
🔄 Career Transition Paths
Occupations with similar skills and natural career progression opportunities
Advertising and Promotions Managers
Salary: $50,000
Education: Zone 4 - High Prep
Marketing Managers
Salary: $50,000
Education: Zone 4 - High Prep
Sales Managers
Salary: $50,000
Education: Zone 4 - High Prep
Public Relations Managers
Salary: $50,000
Education: Zone 4 - High Prep
Management Analysts
Salary: $50,000
Education: Zone 4 - High Prep
Market Research Analysts and Marketing Specialists
Salary: $50,000
Education: Zone 4 - High Prep
Online Merchants
Salary: $50,000
Education: Zone 4 - High Prep
Computer Systems Analysts
Salary: $50,000
Education: Zone 3 - Medium Prep(↓1 level)
Computer Programmers
Salary: $50,000
Education: Zone 4 - High Prep
Software Developers
Salary: $50,000
Education: Zone 4 - High Prep
📊 Skills Comparison
Search Marketing Strategists → Computer Systems Analysts
Transition Difficulty: Easy (68% skill overlap)
✅ Transferable Skills (15)
Skills you already have that transfer to the new role
Speaking
Current: 4Target: 4
→
Reading Comprehension
Current: 4Target: 4
→
Active Listening
Current: 4Target: 4
→
Critical Thinking
Current: 4Target: 4
→
Systems Analysis
Current: 3Target: 4
→
Systems Evaluation
Current: 3Target: 4
→
Active Learning
Current: 4Target: 4
→
Judgment and Decision Making
Current: 4Target: 4
→
Writing
Current: 4Target: 3
→
Monitoring
Current: 3Target: 3
→
Complex Problem Solving
Current: 4Target: 3
→
Social Perceptiveness
Current: 3Target: 3
→
Coordination
Current: 3Target: 3
→
Time Management
Current: 3Target: 3
→
Service Orientation
Current: 3Target: 3
→