Market Research Analysts and Marketing Specialists
O*NET Code: 13-1161.00
Description
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
🗺️ Explore Your Career Path
Visualize advancement opportunities, lateral moves, and skill development roadmaps. See interactive career maps showing transition difficulty and salary progression.
💼 Also Known As
Advertising AnalystBusiness Development AnalystBusiness Development AssociateBusiness Development RepresentativeBusiness Development SpecialistCommunications SpecialistDemographic AnalystDigital Marketing SpecialistEmail Marketing ProcessorEmail Marketing SpecialistFamily Consumer ScientistGovernment Business Development SpecialistInternational Trade SpecialistMarket AnalystMarket Research AnalystMarket Research ConsultantMarket Research SpecialistMarket Research WorkerMarket ResearcherMarketer
⚡ Skills (17)
Reading Comprehension4/100
Writing4/100
Critical Thinking4/100
Active Listening4/100
Speaking4/100
Complex Problem Solving4/100
Judgment and Decision Making4/100
Active Learning4/100
Mathematics3/100
Monitoring3/100
+ 7 more skills
📚 Knowledge (0)
💪 Abilities (0)
🔧 Technologies & Tools (150)
🔥Adobe Acrobat
Document management software
🔥Adobe After Effects
Video creation and editing software
🔥Adobe Creative Cloud software
Graphics or photo imaging software
🔥Adobe Illustrator
Graphics or photo imaging software
🔥Adobe InDesign
Desktop publishing software
🔥Adobe Photoshop
Graphics or photo imaging software
🔥Amazon Redshift
Data base user interface and query software
🔥Apache Hadoop
Data base management system software
🔥Apache Hive
Data base management system software
🔥Apple macOS
Operating system software
🔥Asana
Cloud-based data access and sharing software
🔥Canva
Graphics or photo imaging software
🔥Cascading style sheets CSS
Web platform development software
🔥Drupal
Web platform development software
🔥ESRI ArcGIS software
Geographic information system
🔥Facebook
Web page creation and editing software
🔥Google Analytics
Data mining software
🔥Google Docs
Word processing software
🔥HubSpot software
Sales and marketing software
🔥Hypertext markup language HTML
Web platform development software
🔥IBM SPSS Statistics
Analytical or scientific software
🔥JavaScript
Web platform development software
🔥Marketo Marketing Automation
Sales and marketing software
🔥Microsoft Access
Data base user interface and query software
🔥Microsoft Dynamics
Enterprise resource planning ERP software
🔥Microsoft Excel
Spreadsheet software
🔥Microsoft Office software
Office suite software
🔥Microsoft Outlook
Electronic mail software
🔥Microsoft PowerPoint
Presentation software
🔥Microsoft Project
Project management software
🔥Microsoft SQL Server
Data base user interface and query software
🔥Microsoft SharePoint
Document management software
🔥Microsoft Visio
Process mapping and design software
🔥Microsoft Visual Basic
Development environment software
🔥Microsoft Visual Basic for Applications VBA
Development environment software
🔥Microsoft Word
Word processing software
🔥MySQL
Data base user interface and query software
🔥Oracle PeopleSoft
Enterprise resource planning ERP software
🔥PHP
Web platform development software
🔥R
Object or component oriented development software
🔥Red Hat Enterprise Linux
Operating system software
🔥SAP software
Enterprise resource planning ERP software
🔥SAS
Analytical or scientific software
🔥Salesforce software
Customer relationship management CRM software
🔥Slack
Cloud-based data access and sharing software
🔥Structured query language SQL
Data base user interface and query software
🔥Tableau
Business intelligence and data analysis software
🔥Teradata Database
Data base management system software
🔥The MathWorks MATLAB
Analytical or scientific software
🔥TikTok
Video creation and editing software
🔥WordPress
Web page creation and editing software
🔥Zoom
Video conferencing software
03M Post-it App
Word processing software
0AcaStat Software
Analytical or scientific software
0Act!
Customer relationship management CRM software
0Adaptive conjoint analysis ACA software
Analytical or scientific software
0Adobe ActionScript
Development environment software
0Adobe Dreamweaver
Web page creation and editing software
0Adxstudio, for Microsoft
Content workflow software
0Airtable
Data base user interface and query software
0AndersonBell Abstat
Analytical or scientific software
0Apache Pig
Data base management system software
0Apple Final Cut Pro
Video creation and editing software
0Apple Keynote
Presentation software
0Aprimo Marketing
Enterprise resource planning ERP software
0Basecamp
Project management software
0Blackbaud The Raiser's Edge
Customer relationship management CRM software
0ClassApps SelectSurveyASP
Project management software
0Cytel LogXact
Analytical or scientific software
0Cytel Software XLMiner
Data mining software
0Data analysis software
Analytical or scientific software
0Database software
Data base user interface and query software
0Delphi Technology
Financial analysis software
0Digivey software (expert system feature)
Expert system software
0Digivey software (point of sale feature)
Point of sale POS software
0Dropbox
Cloud-based data access and sharing software
0Dynamic hypertext markup language DHTML
Web platform development software
0Evernote
Word processing software
0Extensible hypertext markup language XHTML
Web platform development software
0Factiva
Information retrieval or search software
0FedBizOps
Information retrieval or search software
0FileMaker Pro
Data base user interface and query software
0Financial planning software
Financial analysis software
0GLOBE Claritas
Analytical or scientific software
0GMI NET-MR
Data base user interface and query software
0Galilee Enterprise TargetPro
Customer relationship management CRM software
0Geographic information system GIS marketing software
Data base user interface and query software
0Google Ads
Sales and marketing software
0Google Drive
Cloud-based data access and sharing software
0Google Slides
Presentation software
0GroupMe
Instant messaging software
0IBM Cognos Impromptu
Business intelligence and data analysis software
0IBM Information Management System (IMS)
Data base user interface and query software
0IBM Intelligent Miner
Data mining software
0IBM Notes
Electronic mail software
0Insightful Corporation Confirmit
Customer relationship management CRM software
0Insightful S-PLUS
Analytical or scientific software
0Instagram
Web page creation and editing software
0Intellimed
Data base user interface and query software
0LexisNexis
Information retrieval or search software
0LinkedIn
Web page creation and editing software
0LogMeIn GoToMeeting
Video conferencing software
0LogMeIn GoToWebinar
Network conferencing software
0LogiXML Ad-HOC
Desktop publishing software
0Loom
Video creation and editing software
0Map Maker
Categorization or classification software
0Medstat/INFORUM
Information retrieval or search software
0MicroStrategy
Business intelligence and data analysis software
0Microsoft Publisher
Desktop publishing software
0Minitab
Analytical or scientific software
0Mintel Reports
Information retrieval or search software
0NCR Teradata Warehouse Miner
Data mining software
0Neoforma Healthcare Products Information Services HPIS Market Intelligence
Information retrieval or search software
0NetSuite ERP
Enterprise resource planning ERP software
0NortonLifeLock cybersecurity software
Transaction security and virus protection software
0Oracle Business Intelligence Enterprise Edition
Business intelligence and data analysis software
0Oracle Darwin
Data mining software
0Oracle Eloqua
Customer relationship management CRM software
0Oracle Hyperion
Enterprise resource planning ERP software
0Palisade StatTools
Analytical or scientific software
0Perseus SurveySolutions
Project management software
0Presentation software
Presentation software
0Provalis Research Simstat
Analytical or scientific software
0Qlik Tech QlikView
Business intelligence and data analysis software
0SAP Business Objects
Enterprise resource planning ERP software
0SAP Crystal Reports
Data base reporting software
0Sawtooth Choice-Base Conjoint CBS
Analytical or scientific software
0Sawtooth Composite Product Mapping CPM
Analytical or scientific software
0Sawtooth SSI Web
Desktop publishing software
0SmugMug Flickr
Graphics or photo imaging software
0Social media sites
Web page creation and editing software
0StatPac
Analytical or scientific software
0StataCorp Stata
Analytical or scientific software
0Survey software
Analytical or scientific software
0TNS MarketWhys
Analytical or scientific software
0TNS Miriad
Analytical or scientific software
0TechExcel ServiceWise
Customer relationship management CRM software
0Thomson Dialog
Graphics or photo imaging software
0Thomson Financial Investext
Information retrieval or search software
0TranspoLink BidLeads
Data base user interface and query software
0UNISTAT Statistical Package
Analytical or scientific software
0Vantage MCIF
Customer relationship management CRM software
0Verispan Patient Parameters
Information retrieval or search software
0Walmart Retail Link
Information retrieval or search software
0WeVideo
Video creation and editing software
0Web browser software
Internet browser software
0WinCross
Analytical or scientific software
0Word processing software
Word processing software
0WorldAPP KeySurvey Suite
Data base user interface and query software
0YouTube
Video creation and editing software
🔄 Career Transition Paths
Occupations with similar skills and natural career progression opportunities
Advertising and Promotions Managers
Salary: $50,000
Education: Zone 4 - High Prep
Marketing Managers
Salary: $50,000
Education: Zone 4 - High Prep
Sales Managers
Salary: $50,000
Education: Zone 4 - High Prep
Public Relations Managers
Salary: $50,000
Education: Zone 4 - High Prep
Investment Fund Managers
Salary: $50,000
Education: Zone 5 - Extensive Prep(↑1 level)
Management Analysts
Salary: $50,000
Education: Zone 4 - High Prep
Search Marketing Strategists
Salary: $50,000
Education: Zone 4 - High Prep
Online Merchants
Salary: $50,000
Education: Zone 4 - High Prep
Financial and Investment Analysts
Salary: $50,000
Education: Zone 4 - High Prep
Personal Financial Advisors
Salary: $50,000
Education: Zone 4 - High Prep
📊 Skills Comparison
Market Research Analysts and Marketing Specialists → Personal Financial Advisors
Transition Difficulty: Easy (85% skill overlap)
✅ Transferable Skills (17)
Skills you already have that transfer to the new role
Reading Comprehension
Current: 4Target: 4
→
Active Listening
Current: 4Target: 4
→
Speaking
Current: 4Target: 4
→
Writing
Current: 4Target: 4
→
Critical Thinking
Current: 4Target: 4
→
Mathematics
Current: 3Target: 4
→
Social Perceptiveness
Current: 3Target: 4
→
Complex Problem Solving
Current: 4Target: 4
→
Judgment and Decision Making
Current: 4Target: 4
→
Persuasion
Current: 3Target: 3
→
Systems Analysis
Current: 3Target: 3
→
Systems Evaluation
Current: 3Target: 3
→
Active Learning
Current: 4Target: 3
→
Monitoring
Current: 3Target: 3
→
Learning Strategies
Current: 3Target: 3
→