Marketing Managers
O*NET Code: 11-2021.00
Description
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
🗺️ Explore Your Career Path
Visualize advancement opportunities, lateral moves, and skill development roadmaps. See interactive career maps showing transition difficulty and salary progression.
💼 Also Known As
Account SupervisorBrand ManagerBusiness DeveloperBusiness Development DirectorBusiness Development ManagerCategory ManagerChannel ManagerCommercial DirectorCommercial Lines ManagerDigital Marketing ManagerDigital Product ManagerFashion CoordinatorFashion MarketerInternet Marketing ManagerMarket Analysis DirectorMarket Development ExecutiveMarket Research ManagerMarketing AdministratorMarketing Communications ManagerMarketing Coordinator
⚡ Skills (21)
Reading Comprehension4/100
Active Listening4/100
Speaking4/100
Critical Thinking4/100
Active Learning4/100
Social Perceptiveness4/100
Monitoring4/100
Persuasion4/100
Judgment and Decision Making4/100
Negotiation4/100
+ 11 more skills
📚 Knowledge (0)
💪 Abilities (0)
🔧 Technologies & Tools (153)
🔥Adobe Acrobat
Document management software
🔥Adobe After Effects
Video creation and editing software
🔥Adobe Creative Cloud software
Graphics or photo imaging software
🔥Adobe Illustrator
Graphics or photo imaging software
🔥Adobe InDesign
Desktop publishing software
🔥Adobe Photoshop
Graphics or photo imaging software
🔥Amazon Redshift
Data base user interface and query software
🔥Amazon Web Services AWS software
Data base user interface and query software
🔥Apache Cassandra
Data base management system software
🔥Apache Hadoop
Data base management system software
🔥Apache Hive
Data base management system software
🔥Apple macOS
Operating system software
🔥Asana
Cloud-based data access and sharing software
🔥Atlassian Confluence
Project management software
🔥Atlassian JIRA
Content workflow software
🔥C
Development environment software
🔥Canva
Graphics or photo imaging software
🔥Cascading style sheets CSS
Web platform development software
🔥Drupal
Web platform development software
🔥Elasticsearch
Data base management system software
🔥Extensible markup language XML
Enterprise application integration software
🔥Facebook
Web page creation and editing software
🔥Figma
Graphical user interface development software
🔥GitHub
Application server software
🔥Google Analytics
Data mining software
🔥Google Docs
Word processing software
🔥HubSpot software
Sales and marketing software
🔥Hypertext markup language HTML
Web platform development software
🔥IBM SPSS Statistics
Analytical or scientific software
🔥Intuit QuickBooks
Accounting software
🔥JavaScript
Web platform development software
🔥Marketo Marketing Automation
Sales and marketing software
🔥Microsoft Access
Data base user interface and query software
🔥Microsoft Azure software
Development environment software
🔥Microsoft Dynamics
Enterprise resource planning ERP software
🔥Microsoft Excel
Spreadsheet software
🔥Microsoft Office software
Office suite software
🔥Microsoft Outlook
Electronic mail software
🔥Microsoft PowerPoint
Presentation software
🔥Microsoft Project
Project management software
🔥Microsoft SQL Server
Data base user interface and query software
🔥Microsoft SharePoint
Document management software
🔥Microsoft Teams
Project management software
🔥Microsoft Visio
Process mapping and design software
🔥Microsoft Visual Basic
Development environment software
🔥Microsoft Visual Basic for Applications VBA
Development environment software
🔥Microsoft Word
Word processing software
🔥MySQL
Data base user interface and query software
🔥NoSQL
Data base management system software
🔥Oracle Database
Data base user interface and query software
🔥Oracle PL/SQL
Data base management system software
🔥Oracle PeopleSoft
Enterprise resource planning ERP software
🔥PHP
Web platform development software
🔥Python
Object or component oriented development software
🔥R
Object or component oriented development software
🔥Ruby
Development environment software
🔥SAP software
Enterprise resource planning ERP software
🔥SAS
Analytical or scientific software
🔥Salesforce software
Customer relationship management CRM software
🔥Slack
Cloud-based data access and sharing software
🔥Splunk Enterprise
Cloud-based management software
🔥Structured query language SQL
Data base user interface and query software
🔥Swift
Object or component oriented development software
🔥Tableau
Business intelligence and data analysis software
🔥Teradata Database
Data base management system software
🔥The MathWorks MATLAB
Analytical or scientific software
🔥TikTok
Video creation and editing software
🔥WordPress
Web page creation and editing software
🔥Yardi software
Data base user interface and query software
0AEC Software FastTrack Schedule
Data base user interface and query software
0AdSense Tracker
Data base user interface and query software
0Adobe Acrobat Reader
Document management software
0Adobe ActionScript
Development environment software
0Adobe Dreamweaver
Web page creation and editing software
0Airtable
Data base user interface and query software
0Apache Pig
Data base management system software
0Apache Solr
Data base management system software
0Apple Final Cut Pro
Video creation and editing software
0Apple Keynote
Presentation software
0Armand Morin MultiTrack Generator
Transaction server software
0Blackbaud The Raiser's Edge
Customer relationship management CRM software
0Citrix cloud computing software
Access software
0ClearEDGE
Data base user interface and query software
0Constant Contact
Customer relationship management CRM software
0Database reporting software
Data base reporting software
0Database software
Data base user interface and query software
0Databox
Data base user interface and query software
0Delphi Technology
Financial analysis software
0Dropbox
Cloud-based data access and sharing software
0Dynamic hypertext markup language DHTML
Web platform development software
0Eko
Desktop communications software
0Evernote
Word processing software
0Extensible hypertext markup language XHTML
Web platform development software
0FileMaker Pro
Data base user interface and query software
0Flipgrid
Video creation and editing software
0Fund accounting software
Accounting software
0Google Ads
Sales and marketing software
0Google Drive
Cloud-based data access and sharing software
0Google Meet
Video conferencing software
0Google Slides
Presentation software
0IBM Cognos Impromptu
Business intelligence and data analysis software
0IBM Domino
Communications server software
0IBM InfoSphere DataStage
Enterprise application integration software
0IBM Notes
Electronic mail software
0IBM Power Systems software
Enterprise system management software
0Instagram
Web page creation and editing software
0JamBoard
Graphics or photo imaging software
0Jupyter Notebook
Object or component oriented development software
0Kapwing
Video creation and editing software
0LAMP Stack
Web platform development software
0LexisNexis
Information retrieval or search software
0LinkedIn
Web page creation and editing software
0LogMeIn GoToMeeting
Video conferencing software
0LogMeIn GoToWebinar
Network conferencing software
0Lyris HQ Web-Analytics Solution
Analytical or scientific software
0MarketSharp
Customer relationship management CRM software
0McAfee
Transaction security and virus protection software
0Mentimeter
Presentation software
0MicroStrategy
Business intelligence and data analysis software
0Microsoft Publisher
Desktop publishing software
0Microsoft Visual Basic Scripting Edition VBScript
Development environment software
0Minitab
Analytical or scientific software
0Nearpod
Multi-media educational software
0Nedstat Sitestat
Analytical or scientific software
0NetSuite ERP
Enterprise resource planning ERP software
0NortonLifeLock cybersecurity software
Transaction security and virus protection software
0Online advertising reporting software
Analytical or scientific software
0Oracle Beehive
Expert system software
0Oracle Business Intelligence Enterprise Edition
Business intelligence and data analysis software
0Oracle E-Business Suite Financials
Financial analysis software
0Oracle Eloqua
Customer relationship management CRM software
0Oracle Fusion Applications
Enterprise resource planning ERP software
0Oracle Hyperion
Enterprise resource planning ERP software
0Oracle JavaServer Pages JSP
Web platform development software
0Oracle PeopleSoft Financials
Enterprise resource planning ERP software
0Oracle Siebel Server Sync
Customer relationship management CRM software
0Padlet
Computer based training software
0QAD Marketing Automation
Customer relationship management CRM software
0Qlik Tech QlikView
Business intelligence and data analysis software
0Ruby on Rails
Web platform development software
0SAP Business Objects
Enterprise resource planning ERP software
0Sage SalesLogix
Customer relationship management CRM software
0Salesforce.com Salesforce CRM
Customer relationship management CRM software
0Screencast-O-Matic
Video creation and editing software
0Screencastify
Video creation and editing software
0SmugMug Flickr
Graphics or photo imaging software
0Social media sites
Web page creation and editing software
0Software as a service SaaS
Cloud-based data access and sharing software
0StataCorp Stata
Analytical or scientific software
0Tax software
Accounting software
0WeVideo
Video creation and editing software
0Web browser software
Internet browser software
0YouTube
Video creation and editing software
🔄 Career Transition Paths
Occupations with similar skills and natural career progression opportunities
General and Operations Managers
Salary: $50,000
Education: Zone 4 - High Prep
Advertising and Promotions Managers
Salary: $50,000
Education: Zone 4 - High Prep
Sales Managers
Salary: $50,000
Education: Zone 4 - High Prep
Public Relations Managers
Salary: $50,000
Education: Zone 4 - High Prep
Purchasing Managers
Salary: $50,000
Education: Zone 4 - High Prep
Wholesale and Retail Buyers, Except Farm Products
Salary: $50,000
Education: Zone 3 - Medium Prep(↓1 level)
Logisticians
Salary: $50,000
Education: Zone 4 - High Prep
Project Management Specialists
Salary: $50,000
Education: Zone 4 - High Prep
Management Analysts
Salary: $50,000
Education: Zone 4 - High Prep
Market Research Analysts and Marketing Specialists
Salary: $50,000
Education: Zone 4 - High Prep
📊 Skills Comparison
Marketing Managers → Public Relations Managers
Transition Difficulty: Challenging (0% skill overlap)
✅ Transferable Skills (0)
Skills you already have that transfer to the new role