Advertising and Promotions Managers
O*NET Code: 11-2011.00
Description
Plan, direct, or coordinate advertising policies and programs or produce collateral materials, such as posters, contests, coupons, or giveaways, to create extra interest in the purchase of a product or service for a department, an entire organization, or on an account basis.
πΊοΈ Explore Your Career Path
Visualize advancement opportunities, lateral moves, and skill development roadmaps. See interactive career maps showing transition difficulty and salary progression.
πΌ Also Known As
Account DirectorAccount ExecutiveAccount ManagerAccount SpecialistAdvertising Account Executive (Ad Account Executive)Advertising Account Manager (Ad Account Manager)Advertising Agency Manager (Ad Agency Manager)Advertising Campaign Manager (Ad Campaign Manager)Advertising Coordinator (Ad Coordinator)Advertising Director (Ad Director)Advertising Executive (Ad Executive)Advertising Manager (Ad Manager)Advertising Operations Manager (Ad Operations Manager)Advertising Sales Manager (Ad Sales Manager)Advertising VP (Advertising Vice President)Brand ManagerCampaign DirectorCampaign ManagerCampaign Program ManagerCirculation Manager
β‘ Skills (20)
Active Listening4/100
Speaking4/100
Critical Thinking4/100
Social Perceptiveness4/100
Reading Comprehension4/100
Writing4/100
Judgment and Decision Making4/100
Coordination4/100
Complex Problem Solving4/100
Time Management4/100
+ 10 more skills
π Knowledge (0)
πͺ Abilities (0)
π§ Technologies & Tools (73)
π₯Adobe Acrobat
Document management software
π₯Adobe After Effects
Video creation and editing software
π₯Adobe Creative Cloud software
Graphics or photo imaging software
π₯Adobe Illustrator
Graphics or photo imaging software
π₯Adobe InDesign
Desktop publishing software
π₯Adobe Photoshop
Graphics or photo imaging software
π₯Drupal
Web platform development software
π₯Extensible markup language XML
Enterprise application integration software
π₯Facebook
Web page creation and editing software
π₯Google Analytics
Analytical or scientific software
π₯HubSpot software
Sales and marketing software
π₯Hypertext markup language HTML
Web platform development software
π₯JavaScript
Web platform development software
π₯Marketo Marketing Automation
Sales and marketing software
π₯Microsoft Access
Data base user interface and query software
π₯Microsoft Dynamics
Enterprise resource planning ERP software
π₯Microsoft Excel
Spreadsheet software
π₯Microsoft Office software
Office suite software
π₯Microsoft Outlook
Electronic mail software
π₯Microsoft PowerPoint
Presentation software
π₯Microsoft Project
Project management software
π₯Microsoft SQL Server
Data base management system software
π₯Microsoft SharePoint
Document management software
π₯Microsoft Windows
Operating system software
π₯Microsoft Word
Word processing software
π₯SAP software
Enterprise resource planning ERP software
π₯Salesforce software
Customer relationship management CRM software
π₯Tableau
Business intelligence and data analysis software
π₯WordPress
Web page creation and editing software
0Actuate BIRT
Business intelligence and data analysis software
0AdRelevance
Data base reporting software
0Adobe Acrobat Reader
Document management software
0Adobe Dreamweaver
Web page creation and editing software
0Adobe Experience Manager (AEM)
Web page creation and editing software
0Adobe PageMaker
Desktop publishing software
0Adobe Premiere Pro
Video creation and editing software
0Apple Final Cut Pro
Video creation and editing software
0Apple iMovie
Video creation and editing software
0Avid Media Composer
Video creation and editing software
0Brainworks
Enterprise resource planning ERP software
0Business analysis software
Analytical or scientific software
0Constant Contact
Customer relationship management CRM software
0Customer relationship management CRM software
Customer relationship management CRM software
0Data visualization software
Analytical or scientific software
0Data warehousing software
Document management software
0Database software
Data base user interface and query software
0Email software
Electronic mail software
0Experience in Software Webplanner
Project management software
0Google Ads
Sales and marketing software
0Google DoubleClick
Business intelligence and data analysis software
0Hootsuite
Enterprise application integration software
0IBM Lotus Notes
Electronic mail software
0Instagram
Web page creation and editing software
0Inventory tracking software
Inventory management software
0LinkedIn
Web page creation and editing software
0MailChimp
Electronic mail software
0MarketSharp
Customer relationship management CRM software
0Microsoft Dynamics Marketing
Data base user interface and query software
0Microsoft Publisher
Desktop publishing software
0Oracle Eloqua
Customer relationship management CRM software
0PaloAlto Advertising Plan Pro
Data base user interface and query software
0Pinterest
Information retrieval or search software
0Quark enterprise publishing software
Desktop publishing software
0Relex Weibull
Analytical or scientific software
0Scheduling software
Calendar and scheduling software
0Social media software
Web page creation and editing software
0Structure query language SQL
Data base user interface and query software
0Twitter
Instant messaging software
0Vimeo
Video creation and editing software
0Web browser software
Internet browser software
0WebTrends Analytics
Analytical or scientific software
0Webtrends software
Sales and marketing software
0YouTube
Video creation and editing software
π Career Transition Paths
Occupations with similar skills and natural career progression opportunities
Marketing Managers
Salary: $50,000
Education: Zone 4 - High Prep
Sales Managers
Salary: $50,000
Education: Zone 4 - High Prep
Public Relations Managers
Salary: $50,000
Education: Zone 4 - High Prep
Fundraising Managers
Salary: $50,000
Education: Zone 4 - High Prep
Purchasing Managers
Salary: $50,000
Education: Zone 4 - High Prep
Agents and Business Managers of Artists, Performers, and Athletes
Salary: $50,000
Education: Zone 4 - High Prep
Management Analysts
Salary: $50,000
Education: Zone 4 - High Prep
Fundraisers
Salary: $50,000
Education: Zone 4 - High Prep
Market Research Analysts and Marketing Specialists
Salary: $50,000
Education: Zone 4 - High Prep
Search Marketing Strategists
Salary: $50,000
Education: Zone 4 - High Prep
π Skills Comparison
Advertising and Promotions Managers β Sales Managers
Transition Difficulty: Easy (91% skill overlap)
β Transferable Skills (20)
Skills you already have that transfer to the new role
Active Listening
Current: 4Target: 4
β
Speaking
Current: 4Target: 4
β
Negotiation
Current: 3Target: 4
β
Reading Comprehension
Current: 4Target: 4
β
Critical Thinking
Current: 4Target: 4
β
Monitoring
Current: 3Target: 4
β
Social Perceptiveness
Current: 4Target: 4
β
Persuasion
Current: 3Target: 4
β
Judgment and Decision Making
Current: 4Target: 4
β
Management of Personnel Resources
Current: 3Target: 4
β
Active Learning
Current: 3Target: 4
β
Coordination
Current: 4Target: 4
β
Complex Problem Solving
Current: 4Target: 4
β
Time Management
Current: 4Target: 4
β
Writing
Current: 4Target: 4
β