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Market Research Analysts and Marketing Specialists — Job Outlook

Employment projections for 2024–2034 from the Bureau of Labor Statistics.

Projected Growth

+6.7%

2024–2034

Annual Openings

87,200

projected per year

Outlook Rating

Faster than average

What This Means

Employment of market research analysts and marketing specialists is projected to grow +6.7% from 2024 to 2034. This is faster than the average for all occupations.

About 87,200 openings are projected each year, on average, over the decade. Many of those openings are expected to result from the need to replace workers who transfer to different occupations or exit the labor force.

The median annual wage for this occupation was $76,950 as of the latest data. About 861,140 people were employed in this role.

Typical Entry-Level Education

Bachelor's Degree